US EditionJeep, Ram Maker Turns to More Affordable Vehicles in 'Emergency Room' Push
Filosa's strategy includes boosting sales through lower-margin fleet and affordable Jeep and Ram models, leading to a 6% sales rise in North America in Q3, sources said.
5 Articles
5 Articles
Antonio Filosa prioritizes sales growth over short-term profits as automaker shifts focus to popular Jeep and Ram models, with fleet sales used to boost volumes and maintain production visibility.
When Antonio Filosa took orders from Stellantis last June, the diagnosis was without appeal: the group suffered from a crisis of credibility. Disillusioned customers, frustrated dealers, worried investors... Carlos Tavares' legacy weighs heavily. During his reign, the margins certainly blazed up to 13% in 2022, but at the price of a questionable strategy: platforms shared overtly, artificially inflated prices, quality sacrificed on the altar of …
Toni Filosa is making changes in his 'emergency room' to improve Stellantis globally. The car giant led by Toni Filosa, under his method of 'emergency room', tries to fix the mistakes of the Tavares era, even if he is to sacrifice profit margins. Stellantis's Filosa era promises to be different from the previous one, under the command of Carlos Tavares. In fact, his great mission at the moment is to correct the mistakes of the past. Since the ar…
After years of prioritizing profit margin over sales volume, the Stellantis Group has begun implementing a radically different strategy to regain market share in the United States and Europe. Antonio Filosa, CEO of Stellantis, is implementing a corporate strategy radically different from that of his predecessor, Carlos Tavares, prioritizing sales growth over profits. For this reason, the group is revitalizing its investments in affordable models…
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