Startup helps rice farmers navigate information asymmetries - BusinessWorld Online
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1 Articles
Startup helps rice farmers navigate information asymmetries - BusinessWorld Online
AN AGRICULTURE startup is offering a digital platform that helps rice farmers connect directly to millers and traders to ensure they know which are offering the best price for their palay (unmilled grain). Anehan Information Technology Solutions said its B2B mobile agri-trading platform model represents a pivot from its original business of offering supply-chain management software. Founded in Nueva Ecija in 2024, Anehan had initially sought to …
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