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Starlite Marbella: the Boutique Festival that Has Created an Experiential Luxury Business Model
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Those who still associate summer festivals with massive attendance figures and tight margins should look to the Nagüeles quarry. In this marbellí enclave, Starlite Occident has built for fifteen years an upward-quote business model: the luxury experiential boutique festival. As a regular observer of the premium segment, rarely has an event of these characteristics achieved such consistent profitability in the market of high purchasing power expe…
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