Starbucks Debuts 5 New Bearista Cups for the Holiday Season
- On Tuesday, Starbucks will release the Bearista Glass Cold Cup Surprise Box Edition at select U.S. coffeehouses, featuring five collectible glass cups priced at $39.95 each inside sealed mystery boxes.
- The collection follows the 2025 debut of the original glass bear cup, which sold out rapidly with secondary-market prices reaching $400. Starbucks designed these boxes to capitalize on high consumer demand for limited-edition holiday merchandise.
- Each box contains one of five characters—Aspen, Reiny, Bunny, Joy, or the rare Golden Bearista, known as Goldie—at random. Every cup includes a personalized collector card detailing the character's vibe, holiday tradition, and signature beverage order.
- Online sales for Starbucks Rewards Reserve members began Monday with a one-per-member limit, while in-store purchases are capped at two boxes per customer. Starbucks keeps Goldie's appearance largely under wraps to maintain the mystery element.
- The Bearista release coincides with Red Cup Day on November 17 and the return of seasonal holiday beverages. These initiatives drive Starbucks' strategy to engage consumers through exclusive, limited-edition product drops throughout the holiday season.
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27 Articles
Starbucks has new $40 Bearista cups and debuts first-ever pup cup design
Starbucks has been releasing seasonal holiday cups since 1997, but they really broke the mold last year when they unveiled the Bearista Cold Cup. The 20 oz reusable translucent glass cup catered to us iced coffee diehards. And it was in the shape of a bear. It’s the bear part that people went bananas over. […] Source
Starbucks Bearista Surprise Boxes drop tomorrow: See all 5 cup designs
Starbucks 'Surprise Box' Bearista Tumblers Drop In Stores Tomorrow, But Here's When They Drop Online Today
If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Around this time last year, everyone went completely wild for the Starbucks Bearista Glass Cold Cup. Not only did it sell out in stores, many of its lookalikes on Amazon, Walmart, and eBay quickly sold out online as well. Thanks to its massive popularity, the “Bearista” line grew with merch and an adorable O…
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5 Starbucks holiday Bearistas drop Nov. 10 — here’s a preview
Starbucks’ new Bearista cups come in surprise boxes, so you won’t know which one you’re getting until you open it.
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