Starbucks Taps Yahoo CMO Tressie Lieberman for New Role of EVP, Global Chief Brand Officer

Starbucks Taps Yahoo CMO Tressie Lieberman for New Role of EVP, Global Chief Brand Officer

If Tressie Lieberman and Brian Niccol ever met over coffee to discuss reuniting, it's a safe bet that the coffee came from Starbucks. Lieberman will join the java giant in the newly created position of executive vice president, global chief brand officer, reporting to none other than Niccol, who became CEO at Starbucks in August....

Starbucks taps former Chipotle executive as global chief brand officer

In his first week on the job, CEO Brian Niccol said improving the company's branding was one of his four priorities to turn around the U.S. business.

Starbucks hires former Chipotle executive Tressie Lieberman as first

CEO Brian Niccol announced this new position last month; Niccol and Lieberman worked together at Chipotle