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Starbucks Bringing Back Viral Bearista Cold Cups – with a Twist
Starbucks is splitting the return of its viral Bearista Glass Cold Cup into two distinct phases for the 2026 holiday season. A mystery "Surprise Box Edition" launches November 10, with the original cup returning December 1.
Last year, the viral cup sold out so rapidly that Starbucks issued an apology and released 17,000 additional units to meet overwhelming demand. Staggering this year's drops allows the chain to manage inventory and prevent shortages.
Both releases will be available in strictly limited quantities while supplies last. Collectors may find better success targeting licensed Starbucks kiosks inside grocery stores and big-box retailers, which receive independent stock shipments and lighter foot traffic.
While the broader holiday menu launches November 5, these Bearista items arrive separately in November and December. Starbucks is simultaneously bringing back seasonal favorites like the Peppermint Mocha and Caramel Brulée Latte.
Anticipation for the viral sensation's return remains high among fans expressing excitement for the new mystery editions. These cups anchor Starbucks' 2026 holiday merchandise strategy, designed as festive gifts to spark joy throughout the season.