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Spurs Land New Global Partner via French Connection

  • The San Antonio Spurs announced a multi-year jersey patch partnership with Paris-based Ledger, starting in the 2025 NBA season.
  • The deal reflects Spurs' long French connections, including drafting Victor Wembanyama in 2023 and past players like Tony Parker, aligning with Ledger's global digital asset security mission.
  • Ledger, founded 10 years ago, secures over 20% of global cryptocurrency with 8 million devices sold in 180 countries and will debut branded jerseys at the June 25 NBA Draft.
  • CEO Pascal Gauthier called this deal a "pivotal moment" deepening Ledger's ties to American consumers, while Spurs CEO RC Buford said it cements decades of international collaboration and growth.
  • The partnership seeks to strengthen Ledger's footprint in the U.S. while promoting education and support around responsible use of digital finance and asset protection through the Spurs Tech & Basketball Camp.
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Spurs announce jersey deal with Paris-based digital asset security firm Ledger

The San Antonio Spurs are strengthening their ties to Victor Wembanyama’s homeland. The franchise announced on Tuesday a new agreement to have the French digital asset security firm Ledger be its new jersey sponsor.

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Winnipeg Free Press broke the news in Winnipeg, Canada on Tuesday, June 24, 2025.
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