Sports Direct enters Africa with store openings in Kenya

Sports Direct Opens First African Stores in Nairobi

Sports Direct has opened its first stores in Africa, with two sites in the Kenyan capital, Nairobi, at Sarit Centre and Galleria Mall. The move into the market comes through Frasers Group’s strategic partnership with Hudson Group, the sports and fashion retailer and distributor headquartered in Malta. The 930 sq m (about 10,000 sq ft)…

Sports Direct lands in Africa

Drapers Sports Direct lands in Africa Frasers Group's Sports Direct has made its debut in Africa via two new store openings in Kenya.

Sports Direct enters Africa with store openings in Kenya

Sports Direct has made its African debut with two store openings in Kenya, through Frasers Group’s strategic partnership with Hudson Group.