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Sponsors Are Blowing From Kulesha. PZPN and the Representation Are in for a Financial Shock
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The string of sponsorship deals in Polish football has just broken. Due to the scandals and the poor image of the president, such giants as Orlen, Biedronka or InPost disappear from the list of partners of the union, and in their place comes a financial advisory company from Poznań. The policy of “forest grandparents” gives concrete power in a relationship, but turns representation into an image asset of heightened risk.
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