'Spirits Palooza' boosts ABC profits despite falling sales

'Spirits Palooza' boosts ABC profits despite falling sales

With alcohol sales plummeting in Virginia and across the country, the Alcoholic Beverage Control Authority found a way to literally lift its spirits and boost its profit margin at the end of the state fiscal year in June. "Spirits Palooza" helped ABC offset revenues from its dwindling number of retail stores by offering deep discounts on alcoholic beverages.