Diageo has today withdrawn its medium-term organic sales growth target as the world's top spirits maker took steps to try and mitigate the impact of US tariffs on its tequila and Canadian whisky.

RTÉ

Ireland

Diageo withdraws medium-term sales forecast

The drinks maker has come under pressure from investors amid falling sales, management changes, and a broader trend toward reduced alcohol consumption.

Ad Fontes Media

All Sides

Media Bias/Fact Check

CNBC

Roberts family

United States

Spirits maker Diageo removes medium-term guidance on U.S. tariff uncertainty

Government of Ireland

The spirit giant has said it is talking with the US Government over upcoming tariff policies which could ‘impact’ its sales recovery.

Evening Standard

Evgeny Lebedev

Alfred Harmsworth (barrister)

Geraldine Mary Harmsworth

Patricia Harmsworth, Viscountess Rothermere

Carron Greig

London

Greater London

England

United Kingdom

Spirit giant Diageo scraps sales target as US tariffs loom

(Bloomberg) — Diageo Plc scrapped a long-held sales target as the British distiller grapples with sluggish growth and a possible tariff battle in the US, its biggest market.

Financial Post

Leon Cooperman

Allianz

Canada

Diageo Removes Sales Growth Target as US Tariff Battle Looms

Sekunjalo Investments

South Africa

Tequila maker Diageo axes sales target on Trump tariffs

Guinness again delivered double-digit growth for Diageo.Bryn Colton/Getty ImagesDiageo has scrapped its guidance due to uncertainty over Trump's tariffs on imports.Shares fell despite a return to sales growth.Tariffs on Canadian and Mexican imports could affect Diageo's momentum in North America, its CEO said.Diageo has scrapped its medium-term sales guidance, blaming macroeconomic and geopolitical uncertainty surrounding President Donald Trump'…

Business Insider

Guinness and Smirnoff owner blames tariff uncertainty for scrapping sales guidance

Diageo has said it is talking with the US Government over upcoming tariff policies which could ‘impact’ its sales recovery.

Scotland

Johnnie Walker and Guinness maker scraps sales target as US tariffs loom

(Reuters) – Diageo, the world’s top spirits maker, withdrew its medium-term organic sales growth target on Tuesday, citing macroeconomic and geopolitical uncertainty hurting the pace of its recovery. The maker of Johnnie Walker whisky and Guinness beer had earlier forecast medium-term organic net sales growth of 5% to 7%. CEO Debra Crew said tariffs in the U.S. announced over the weekend added to “further complexity in our ability to provide upd…

WTVB

Midwest Communications

Diageo knew tariffs were coming, but being "effective immediately" has left it to deal with uncertainty in 2025.

Fortune

Chatchaval Jiaravanon

New York

Tariffs add a new twist as Don Julio tequila and Guinness maker Diageo faces a rocky 2025

Drinks giant Diageo has cautioned on the effects of Donald Trump’s tariffs on its business, which outperformed analysts’ expectations this year after a significant contraction last year. US tariffs, “whilst anticipated”, could “impact [our] building momentum,” the Guinness-maker’s chief executive Debra Crew said, adding that the levies clouded the company’s ability to predict what would happen to sales. Trump has pledged to impose 25 per cent ta…

Diageo withdraws medium-term sales forecast

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