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Specialty coffee hit a record high, and your order says more about budget than personality
A record 48% of American adults drank specialty coffee in the past day, while espresso-based drinks reached 47% in the past week.
The survey found that 84% of coffee shop customers usually order the same drink, with taste and daily ritual as the leading reasons for drinking coffee.
Higher prices or economic concerns led 68% of coffee drinkers to change their habits, most often by making coffee at home more frequently.
Weekly coffee shop purchases fell from 51% in 2024 to 33% in 2026, while the share of people who never bought from a shop rose from 7% to 20%.