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Specialty coffee hit a record high, and your order says more about budget than personality

  • A record 48% of American adults drank specialty coffee in the past day, while espresso-based drinks reached 47% in the past week.
  • The survey found that 84% of coffee shop customers usually order the same drink, with taste and daily ritual as the leading reasons for drinking coffee.
  • Higher prices or economic concerns led 68% of coffee drinkers to change their habits, most often by making coffee at home more frequently.
  • Weekly coffee shop purchases fell from 51% in 2024 to 33% in 2026, while the share of people who never bought from a shop rose from 7% to 20%.
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Specialty coffee hit a record high, and your order says more about budget than personality

Coffee orders have long doubled as a personality test, sorting cold brew minimalists from oat milk latte people-pleasers and black coffee pragmatists into tidy, knowable ... Read moreThe post Specialty coffee hit a record high, and your order says more…

·Chariton, United States
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Watauga Democrat broke the news in Calhoun, United States on Friday, September 25, 2026.
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