Magnum Buys WCOW, Two Other Radio Stations in La Crosse Area – NorthPine: Upper Midwest Broadcasting

Magnum Media Buys Out Sparta-Tomah In Wisconsin

Magnum Media is expanding its western Wisconsin footprint, striking a deal to acquire four signals from Sparta-Tomah Broadcasting, including flagship country outlet Cow 97 (WCOW). The sale marks Sparta-Tomah's full exit from the radio business.

Magnum Buys WCOW, Two Other Radio Stations in La Crosse Area – NorthPine: Upper Midwest Broadcasting

Magnum Media has reached a deal to expand its holdings in the La Crosse area with the purchase of four radio signals from Sparta-Tomah Broadcasting. The deal announced Aug. 5 includes Country-formatted “Cow 97” (WCOW/97.1 Sparta-La Crosse) and “ESPN La Crosse” stations WFBZ/105.5 (Trempealeau-La Crosse), WKLJ/1290 (Sparta), and W271CM/102.1 (Sparta). The purchase price was not immediately announced. Kalil & Co. served as a broker for the transac…

Spartan Win For Magnum: A Four-Signal Cluster In Western Wisc.

A Class A FM station serving Winona, Minn., and La Crosse, Wisc.; along with a 100kw Class C FM reaching these markets from Monroe County is being acquired by the radio broadcasting company led by Reid Magnum. Along for the ride in this transaction brokered by Kalil & Co. are a Class D AM and its FM translator in Sparta, Wisc. Please Login to view this content. (Not a member? Join Today!)