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South Korean e-commerce firm Coupang apologizes for breach of 33.7 million customer accounts

The breach began June 24 via overseas servers and exposed names, emails, and addresses of nearly all 33.7 million South Korean customers, authorities and Coupang said.

  • On Dec. 2, 2025, President Lee Jae Myung ordered the government to strengthen fines and make punitive damages a reality, saying, `I ask you to also swiftly draw up and implement a new digital security system of the level of a paradigm shift`.
  • Authorities say the breach occurred via overseas servers from June 24 to November 8, and Coupang only became aware last month, filing a complaint against the alleged perpetrator, a former employee and Chinese national.
  • Coupang warned that names, emails, phone numbers, addresses and some order histories of nearly 34 million customers were exposed, but payment details and login credentials were not affected.
  • Lee ordered ministries to fully mobilize means to prevent secondary damage, while South Korean police secured the Internet Protocol address, traced IPs, and tracked the suspect, warning the leak could `threaten the daily lives and safety of every single citizen`.
  • Authorities pointed to overseas cases and asked ministries to `strengthen penalties and actualize the punitive damages system` after a major SK Telecom breach that drew about 134 billion won in fines, highlighting broader cyber risks from North Korean-linked hacking groups and incidents like the Upbit attack involving 44.5 billion won.
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South Korean leader calls for penalties over e-commerce data leak

South Korea's president ordered on Tuesday swift action to penalise those responsible for a major data leak at e-commerce giant Coupang affecting more than 33 million customers.

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연합뉴스-Yonhap News Agency broke the news in Korea, Republic of on Saturday, November 29, 2025.
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