Someone Paid $40,000,000 for the First-Ever Luce EV, the Most Polarizing Ferrari Ever Made
The one-off all-electric Ferrari will return to Maranello for final delivery, and 100% of the $40 million hammer price supports education.
- Ferrari's first production Luce Chassis 0 sold for $40,000,000 at RM Sotheby's during Monterey Car Week in California, becoming the most expensive new car ever sold at auction.
- All proceeds from the auction support educational initiatives through The Ferrari Foundation, with the vehicle finished in bespoke Madreperla Semi-Gloss paint by Ferrari's ultra-exclusive Tailor Made division.
- Powered by a dual-motor setup producing 1,036 horsepower, the Luce features custom Grigio Corvara trim, Perla Le Mans leather, and dedicated wheels measuring 23 inches up front and 24 inches out back.
- This sale surpasses the $26 million record set by the Ferrari Daytona SP3 Tailor Made in 2025, marking a major milestone for the brand's first electric vehicle at auction.
- Delivery is scheduled for the first quarter of 2027 in Maranello, Italy, pending required documentation and title work at an authorized Ferrari dealership for the winning bidder.
32 Articles
32 Articles
Ferrari's first fully electric car has been auctioned for 40 million dollars, equivalent to about 35 million euros. This makes the Ferrari Luce the most expensive new car ever sold at auction, despite the criticism the vehicle received.
Ferrari Luce, the first fully electric automobile of the Italian brand, has just reached an absolutely extraordinary value at an auction. The copy was sold for 40 million dollars (about 34 million dollars...
First Ferrari Luce EV sells for $40 million, 36x its estimate
Ferrari’s first electric car sold for $40 million at RM Sotheby’s Monterey auction Saturday night. The pre-sale estimate was $1.1 million. That’s more than 36 times the estimate, and roughly 62 times what the Luce costs on Ferrari’s own price list. Every dollar goes to charity.
Coverage Details
Bias Distribution
- 50% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
