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They Pulled Off Huge March Madness Upsets. Now They're Opting Out of Revenue Sharing

UNITED STATES, JUL 17 – Several colleges, including Ivy League schools and past NCAA tournament upset teams, declined the new revenue sharing model citing costs and institutional policies, with only 10 of 68 men’s schools opting out.

  • By June 30, Division I institutions were required to choose whether to participate in the NCAA’s new revenue-sharing program impacting numerous athletic departments.
  • A number of smaller institutions, such as those known for surprising runs in March Madness over the past decade, declined to participate in the new revenue sharing system, citing concerns over financial impacts and restrictions on team roster sizes.
  • The decision by the University of Central Arkansas to opt out was largely influenced by concerns over roster size restrictions tied to revenue sharing, which they believe could impact tuition income and the flexibility of their athletic programs, as explained by their athletic director.
  • The NCAA House Settlement, effective July 1, mandates schools directly pay athletes and requires at least $10 million in shared benefits over three years, causing many schools to adjust budgets and lay off staff.
  • While most Division I schools joined the revenue-sharing system, opt-outs highlight financial and structural challenges that could affect program sustainability and athlete opportunities going forward.
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They pulled off huge March Madness upsets. Now they're opting out of revenue sharing

The newly formed College Sports Commission, which oversees revenue sharing following the House settlement, posted a list of schools that have opted into revenue sharing.

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Bedford Gazette broke the news in on Thursday, July 17, 2025.
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