The Dubai Chocolate Craze Is Now About Much More than Bars

Dubai chocolate bars are more than a trend. They disrupted the confectionery market

Some flavor crazes flirt with us and fade. Others stay and make themselves at home. It’s too soon to tell for sure, but the Dubai chocolate movement seems to have put down roots and is spreading at a brisk clip. The sweet flavors and thick texture that have made Dubai chocolate bars a hit are morphing into other kinds of confections too. Let’s back up for a minute. The original and now-classic Dubai chocolate bar was created by Fix Chocolatier i…

The Dubai chocolate craze is now about much more than bars

Some flavor crazes flirt with us and fade. Others stay and make themselves at home. The Dubai chocolate movement seems to have put down roots and is spreading.

So the Labubu and Dubai chocolate fads — what was that all about?

A woman has several Labubu figures hanging from her bag as she stands in a queue outside KaDeWe. The Chinese manufacturer and retailer Pop Mart opens a separate area in KaDeWe for the hyped Labubu plush figures. | Annette Riedl/picture alliance via Getty Images If you’re not quite sure why everything is suddenly Dubai chocolate or what exactly a Labubu is, you’re not alone. Trends have such a tenuous connection to our culture at large that pos…

The Dubai Chocolate Craze Is Now About Much More Than Bars

It’s too soon to tell for sure, but the Dubai chocolate movement seems to have put down roots and is spreading at a brisk clip.