SNC-Lavalin changing its name to AtkinsRealis in effort to shed parts of its past
- SNC-Lavalin, a struggling engineering giant, is rebranding as AtkinsRéalis after a turbulent decade marked by scandals, legal issues, and financial challenges.
- The name change is an attempt by SNC to distance itself from the Libya corruption scandal and its reputation and to shed the burden of costly, over-budget rail contracts. The company has already sold its unprofitable activities in the oil sector.
- SNC will no longer bid on fixed-price construction contracts due to frequent cost overruns. The name change to AtkinsRéalis is not only a sign of a new beginning but also aims to foster a stronger sense of belonging among subsidiary employees.
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SNC-Lavalin rebrands to AtkinsRéalis in bid to shed scandal-plagued past, reset image
MONTREAL — SNC-Lavalin is changing its name to AtkinsRéalis as it faces an "inflection point" in its 112-year history, according to CEO Ian Edwards, after a tumultuous decade for the engineering giant.
·Sechelt, Canada
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