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Snap claims 19.3% higher iROAS than social in new budget campaign

Nearly one billion users and a Measured study anchor Snapchat's September 30 pitch to media planners, but its footnote cites 12.9%. Which figure covers what?

Read with caution - this story is only being covered by one news source that has a ‘low factuality’ rating, which means the outlet has a history of poor reporting practices. Learn more about factuality ratings here.

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Snap claims 19.3% higher iROAS than social in new budget campaign

Nearly one billion users and a Measured study anchor Snapchat's September 30 pitch to media planners, but its footnote cites 12.9%. Which figure covers what?

2 days ago

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ppc.land broke the news 2 days ago on Sunday, October 11, 2026.

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Snap claims 19.3% higher iROAS than social in new budget campaign

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Snap claims 19.3% higher iROAS than social in new budget campaign

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Snap claims 19.3% higher iROAS than social in new budget campaign

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Snap claims 19.3% higher iROAS than social in new budget campaign

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