More VMware Cloud Partners Axed as Broadcom Launches New Invite-only Program
GLOBAL, JUL 16 – Broadcom will reduce VMware partners significantly by October 2025, focusing on larger cloud service providers to improve profitability and compete with hyperscalers, industry sources say.
- Effective October 31, 2025, Broadcom will end the current channel program, announced this week, shifting to an invitation-only partner model that reduces authorized partners.
- According to VMware, Broadcom’s post-acquisition strategy seeks simplification and innovation, with emphasis on committed cloud service providers.
- In the transition period, non-invited VCSP partners received non-renewal notices on July 15, 2025, and they may continue operating until October 31, 2025.
- Faced with fewer authorised partners, customers may no longer be able to renew their VMware licenses through former partners, Interactive warned that access could be disrupted.
- Effective November 1, 2025, the updated program reassures customers that Interactive remains an Authorised VCSP partner under the Broadcom Advantage Partner Program, while Broadcom unveils a private compute vision based on VMware Cloud Foundation 9.
12 Articles
12 Articles
Changes looming for VMware partners yet again
Broadcom will make changes to the Advantage Partner Program for VMware partners, which comes to an end on 31 October. VMware partner Interactive outlined its perspective of the announcement would see a significant reduction in authorised partners in the invitation-only program. As of 15 July, VMware Cloud Service Provider (VCSP) partners who are not invited to participate in the new Program for VCSP partners will be sent a notice of non-renewa…
VMware Ends Partner Program, Shifts to Invitation-Only Model Favoring Big Players and Sparking Rival Migrations
In the fast-evolving world of enterprise software, VMware, now under Broadcom’s ownership, has once again shaken up its partner ecosystem, signaling a strategic pivot that could reshape the virtualization market. The company announced this week that it is terminating its current channel program effective October 31, transitioning to an invitation-only model that drastically reduces the number of authorized partners. This move, detailed in commun…
Broadcom probably only wants to stick to larger partners. For many companies, the time expires at the end of October 2025. (Virtualization, VMware)
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