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Slow Is Fast: Omoda and Jaecoo Are Coming to Germany
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When Chery announced in October 2023 that it would be launching its Omoda and Jaecoo brands in Germany starting in 2024, it sounded like a manageable timeline. That didn't quite pan out – at least not on the announced scale. Now, roughly two and a half years later, the German launch is official, and Klassikstadt Frankfurt was the venue where the German press had its first encounter with both brands on German roads. Anyone familiar with the strat…
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