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Legendary Lyricist Files Trademark Infringement Lawsuit Against Australian Beach Brand
Eminem challenges Swim Shady’s trademark, arguing it confuses consumers and harms his brand tied to the Slim Shady persona, with the trademark granted in September.
- Earlier this year, Eminem filed a petition at the U.S. Patent and Trademark Office to cancel Swim Shady’s trademark, alleging it imitates his Slim Shady persona.
- Eminem's 'Slim Shady' persona originated in his 1999 album The Slim Shady LP, and he has long-held federal trademark rights in the Slim Shady name, supporting his legal challenge.
- The company says it is seeking trademarks globally including China, the U.S. and the EU, while Eminem’s lawyers argue Swim Shady’s name 'uniquely and unmistakably' evokes the artist and will deceive consumers.
- The case's legal mechanics show TTAB cancellation can remove Swim Shady's registration and ® use, but not halt its name use without a federal suit; neither Eminem nor Swim Shady immediately commented.
- This dispute fits a pattern where Eminem has used TTAB proceedings since 2003 against Shadzy, Shady Character, and a 2023 case involving Gizelle Bryant and Robyn Dixon; other artists like Taylor Swift and Jay‑Z have taken similar steps.
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Eminem Takes Legal Action Against Australian Beach Brand Swim Shady
Eminem is looking for some respect on his name ... he recently filed to cancel a trademark of an Australian beach brand that's targeting American shores. The Real Slim Shady has it out for an Aussie company that sells beach umbrellas and swim ... a…
·Los Angeles, United States
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Legendary lyricist files trademark infringement lawsuit against Australian beach brand
Eminem has taken legal action against Sydney-based beach company Swim Shady, alleging the brand’s name infringes on his trademarked rap alter ego Slim Shady, the BBC reports.
·Richmond County, United States
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American rapper Eminem has taken legal action against an Australian beachwear company called Swim Shady, claiming the name is too similar to his pseudonym, Slim Shady. The brand sells umbrellas, swim bags, and other beach accessories.
·Amsterdam, Netherlands
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Total News Sources26
Leaning Left1Leaning Right3Center3Last UpdatedBias Distribution43% Center, 43% Right
Bias Distribution
- 43% of the sources are Center, 43% of the sources lean Right
43% Right
14%
C 43%
R 43%
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