Skydance Sports Chief Gives Top Roles to Jeff Gerttula, Craig Barry
Craig Barry will lead content and Jeff Gerttula will oversee digital and strategy as Skydance reshapes its sports unit after the merger.
4 Articles
4 Articles
Skydance Sports Latest to Lock Executive Roster Following Merger
David Berson, the chairman for the Skydance Global Sports Group, set his executive roster. In a new memo sent out Thursday, Berson – who was named the chairman for Skydance Sports right after the merger with Paramount and Warner Bros. closed, laid out what the rest of his roster was going to look like. Among the highest up are veteran execs Jeff Gerttula and Craig Barry. Gerttula was a CBS Sports digital vet and will now oversee digital, interna…
Skydance Sports Chief Gives Top Roles to Jeff Gerttula, Craig Barry
Warner’s sports properties are being assimilated into Skydance, but some aspects of the company’s approach to games and contests may continue. Craig Barry, a senior sports executive at Warner’s TNT Sports who helped cultivate a creative approach to rights and formats, has been named chief content officer at Skydance’s global sports group, which on Thursday […]
New roles, layoffs, as Skydance reorganizes combined CBS and TNT sports division
The following article "New roles, layoffs, as Skydance reorganizes combined CBS and TNT sports division" originally appeared on Sports Media Watch. The combination of CBS and TNT Sports will result in new roles for some prominent executives, and layoffs for others. Skydance chairman/global sports group David Berson announced the new leadership team for the company’s combined sports division on Thursday, headlined by longtime TNT Sports executive…
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