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Published 23 days ago

Skims’ WNBA Underwear Ad Campaign Earns $3.8 Million in Media Exposure With Models Cameron Brink, Kelsey Plum, Candace Parker and More

Summary by WWD
A Skims campaign starring WNBA athletes Candace Parker, Cameron Brink, Dijonai Carrington, Kelsey Plum and Skylar Diggins-Smith has earned the brand $3.8 million in media exposure, Launchmetrics confirmed on Thursday. Kim Kardashian’s post of the campaign video, shared on the Skims cofounder and chief executive officer’s Instagram, generated an additional $392,000. Candace Parker for Skims. Launchmetrics uses a proprietary metric, media impact…

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