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Six-figure shoppers are flocking to Dollar General in 2026

Summary by GEEKSPIN
Six-figure earners are turning up at Dollar General. That’s the one notable feature of the discount chain’s solid quarter. Some of the sales lift came from shoppers who’d normally never need a dollar store. On the company’s recent Q1 2026 earnings call, CEO Todd Vasos referred to them as the “$100,000-plus cohort that’s trading in.” Most of the trend comes down to gas, which blew past $4.50 a gallon in May. They’ve dipped modestly since, but rem…
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GEEKSPIN broke the news on Friday, June 5, 2026.
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