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Siteline | Merci Is Entering Its Dinner Era

Summary by sitelinesb.com
Longtime Montecito favorite Merci launches dinner service this Thursday, and reservations are available now. Owners Elizabeth Colling and Nick Barainca agree that dinner was never part of the plan. In fact, “We couldn’t figure out what it would look like without diluting and cannibalizing our lunch business,” says Barainca. “You can’t just do fast-casual all night.” From an economic standpoint, however, they wanted to grow—and had even been look…
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sitelinesb.com broke the news in on Tuesday, February 24, 2026.
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