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Singapore Tourism Board reinforces's the city’s culinary capital status via global campaign

Summary by Campaign Brief Asia
The Singapore Tourism Board (STB) today launched the Made in Singapore (MIS) global positioning campaign that reinforces Singapore’s status as a Culinary Capital and food haven. The campaign showcases Singapore’s vibrant, diverse and innovative culinary landscape to a global audience, aiming to boost awareness, rekindle interest, and drive demand. It invites visitors to experience Singapore’s unique gastronomic offerings.
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