Founder Of Boost Releases New Drinks Range

Founder Of Boost Releases New Drinks Range

Simon Gray, the founder of Boost Drinks, has launched ‘It’s Giving’, the first brand from his new venture, Fizz with Purpose. It’s Giving is a new £1 PMP soda designed to bring functional cues into the mainstream soft drinks fixture (more…) The post Founder Of Boost Releases New Drinks Range appeared first on KamCity.

Boost founder unveils £1 functional soft drink

Boost Drinks founder Simon Gray has returned to the soft drinks category with It’s Giving – a new functional drink without the premium price. Billed as a “gut‑friendly soda”, It’s Giving will be available in 330ml cans, price‑marked at £1, from 30 March. It comes in three flavours: Apple & Elderflower, Black Cherry and Mango & Passionfruit. Each can delivers 6g of plant‑based fibre to support gut health; the launch comes as 96% of UK adults fail…

New It’s Giving soft drink hits shelves

Simon Gray, founder of Boost Drinks, has launched It’s Giving, the first brand from his new venture, Fizz with Purpose. It’s Giving is a new £1 PMP soda designed to bring functional cues into the mainstream soft drinks fixture without compromising on taste or affordability. Each… This story continues at New It’s Giving soft drink hits shelves Or just read more coverage at Talking Retail

Simon Gray launches new gut-friendly soft drink

Simon Gray, founder of Boost Drinks, has launched It’s Giving, a new gut-friendly soft drink brand designed to bring functional benefits into the mainstream fixture at an affordable £1 price point