Shows Lead Consumption of Culture in Brazil, Says Research - 14/10/2026 - Illustrated

Globo

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The lack of money and the fear of violence are the main obstacles that drive Brazilians away from shows, cinemas, theatres, museums and other cultural activities. According to the seventh edition of the Itaú Foundation's Cultural Habits research, 35% of the population point to financial issues as one of the factors that discourage participation in face-to-face cultural events, while 30% mention insecurity. Despite these difficulties, the consump…

Terra

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Data from the 7th Edition of the Research Cultural Habits show that the search for musical shows was 6 percentage points high. At home, Brazilian likes to listen to music and watch series, movies and novels

Folha de S.Paulo

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The participation of Brazilians in face-to-face cultural activities grew this year, with advance in the visits to shows, museums, exhibitions and cultural centers. According to the seventh edition of the research Cultural Habits, of the Observatory Fundação Itaú, with technical support from Datafolha, 88% of the interviewees did at least one face-to-face cultural activity in the 12 months prior to the survey, before 84% in 2025. Read more (10/14…