US EditionThe Trade Desk Powers Open Internet Growth with DramaBox Short Drama Partnership
The deal lets advertisers buy DramaBox inventory programmatically and reach 250 million monthly active users across the short drama app market, analysts said.
- On Sunday, April 26, 2026, The Trade Desk announced it became the first demand-side platform partner for DramaBox, enabling advertisers to programmatically incorporate vertical short drama into omnichannel media strategies globally.
- Rapid growth in the short drama market prompted the partnership, with the industry expected to generate $3 billion in global revenue in 2025, according to streaming consultancy Owl—nearly three times the 2024 figure.
- Integration with The Trade Desk allows advertisers to manage short drama campaigns alongside Connected TV within one unified platform, enhancing cross-channel consistency and efficiency across the open internet.
- Wang Hefei, Head of Commercial at DramaBox, stated, "Short drama has become a powerful new growth engine for the global open internet digital content market," regarding the new sustainable monetization path.
- Top short drama apps reach 250 million monthly active users, positioning the format as a complement to long-form entertainment that caters to fragmented, intermittent viewing habits among global audiences.
26 Articles
26 Articles
The Trade Desk Partners with DramaBox: Revolutionizing Global Short Drama Advertising
The Trade Desk has become the first demand-side platform partner for DramaBox, a vertical short drama platform. This partnership enables advertisers to integrate short drama into their media strategies, offering scalable audience reach. The short drama market is rapidly growing, and the U.S. has become the largest market outside China.
The Trade Desk Powers Open Internet Growth with DramaBox Short Drama Partnership - Trade Desk (NASDAQ:TTD
Unlocking New Open Internet Content Environments for Global Advertisers HONG KONG, April 26, 2026 /PRNewswire/ -- The Trade Desk (NASDAQ:TTD), a global leader in advertising technology, today announced that it has become the first-ever demand-side platform (DSP) partner for vertical short drama platform DramaBox, enabling advertisers to programmatically incorporate this fast-growing open internet content environment into their omnichannel media …
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