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Over Half of UK Consumers Would Let AI Buy for Them without Approval
The survey found 74% of AI users research with large language models, while more than one-third still check four or more sources before buying.
- A report surveying more than 2,000 UK consumers finds AI-powered tools are reshaping the customer journey, with 74% of users researching via LLMs before deciding on a specific brand or product.
- Automation is gaining traction as nearly four in ten consumers are comfortable allowing AI-assisted commerce across three or more categories, reinforcing growing confidence in AI-powered shopping.
- Validation remains critical, with 41% of users turning to YouTube and 35% to Instagram or TikTok to verify recommendations, as reviews and creators increasingly determine purchase conversion.
- Fashion shoppers stand out, with AI-assisted womenswear journeys generating 30% higher spend; only 18% validate beyond AI-powered suggestions, prompting Dani Jordan, global CMO at Croud, to note shoppers "research with intention."
- Trust must be earned beyond recommendations, as Rajiv Ragu, VP of growth at Thorne, noted success requires "building authoritative content," while Debbie Ellison, EMEA CEO at Croud, said AI-powered discovery changes brands but not trust itself.
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62 Articles
MK Citizen+59 Reposted by 59 other sources
Over half of UK consumers would let AI buy for them without approval
New research points to the rise of the Validation Economy as AI reshapes the consumer journey.
·Milton Keynes, United Kingdom
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Consumers Like AI for Product Discovery, But Don’t Fully Trust It for Purchases
As artificial intelligence continues to make gains in consumers’ purchasing decisions, most are not quite ready to fully trust an AI agent to make a purchase on their behalf, with just 35% globally wanting human approval before an AI completes a purchase, finds a new report from RTB House. Released Monday, the report from Poland-based RTB House, which surveyed 1,840 consumers from the United States, United Kingdom, France, and Japan, also found …
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Total News Sources62
Leaning Left3Leaning Right0Center51Last UpdatedBias Distribution94% Center
Bias Distribution
- 94% of the sources are Center
94% Center
C 94%
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