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Shoppers horrified after spotting 'Nazi symbolism' on Barbie packaging

The TikTok clip set off a boycott debate as viewers split over whether the illustrated crowd on the box shows offensive symbolism or cheering spectators.

  • TikToker Ana Elizabeth discovered what she believes are Nazi salutes on packaging for a gymnastics-themed Barbie while shopping at a CVS, spotting the imagery on a doll from Mattel's "You Can Do Anything" collection.
  • Behind Barbie is an illustrated crowd of blue spectators, several of whom appear to have one arm raised in a gesture resembling the infamous Nazi salute, raising questions about how the imagery reached the packaging.
  • Elizabeth zoomed in on the figures in her TikTok video, adding a German marching song and joking that the coach would be "heil-y disappointed" if she didn't win the Olympics.
  • The video quickly sparked outrage, with some viewers accusing Mattel of overlooking offensive imagery and calling for a boycott, though the company has not yet publicly addressed the controversy.
  • Some social media users argued the figures are simply cheering spectators with raised arms in celebration, while others noted that several figures have both arms raised, suggesting the design has nothing to do with Nazi symbolism.
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It belongs to the 'You Can Be Anything' collection, launched by the toy company Mattel for its star character.

·Madrid, Spain
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A Barbie doll's packaging has sparked controversy on social media after a consumer identified what she considers a possible reference to the Nazi salute in an illustration on the bottom of the box. TikToker Ana Elizabeth claims to have noticed the detail when she found a gymnastics-themed doll from the "You Can Do Anything" collection at a CVS store in the United States. See also: Adidas sues Australian brand that created striped design for clot…

·Rio de Janeiro, Brazil
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dailymail.com broke the news on Friday, October 9, 2026.
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