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Shoppers hit back at Sainsbury's saying meal deal price hike is 'not fair'

OXFORDSHIRE, ENGLAND, JUN 18 – Sainsbury's meal deal price rises to £3.95 with 35 new products added, maintaining a lower cost than competitors like Tesco and Morrisons, which charge £4, according to the supermarket.

  • Sainsbury's raised its meal deal price to £3.95, marking the second increase in less than a year, with the latest rise of 20p.
  • The price had stayed at £3 for at least six years before a jump to £3.50 in May 2021, followed by £3.75 in July last year and now £3.95.
  • The supermarket has broadened its meal deal selection by introducing 35 new items, such as their popular Picnic Triple Sandwich and customizable salad choices, to enhance variety.
  • A Sainsbury’s spokesperson emphasized that, despite some customer dissatisfaction, the variety of options available still makes their meal deal a highly competitive choice in terms of value.
  • The price hike has sparked shopper dissatisfaction on social media, though Sainsbury's meal deal remains cheaper than some competitors charging £4, implying ongoing market competitiveness.
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Shoppers hit back at Sainsbury's saying meal deal price hike is 'not fair'

Sainsbury’s lunchtime meal deal has had its price increased by 20p to £3.95 and shoppers aren't impressed.

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South Wales Argus broke the news in Newport, United Kingdom on Wednesday, June 18, 2025.
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