Iconic sweets make a return to UK supermarkets 27 years after being axed
- Opal Fruits have returned to UK supermarket shelves after being removed for 27 years.
- In 1998, Opal Fruits were rebranded as Starburst, making limited returns twice since then.
- Florence McGivern, Skittles Senior Brand Manager, announced the limited-edition Opal Fruits will feature original flavors from the 90s.
- This relaunch has excited fans after Mars Wrigley claimed the previous return would be the 'final time'.
28 Articles
28 Articles

Iconic sweets make a return to UK supermarkets 27 years after being axed
An iconic sweetie has made a return to shelves at supermarkets like Tesco and Morrisons, 27 years after being axed.


Iconic 80s retro sweet returns to UK shelves over 27 years after being axed
AN iconic sweet treat from the 80s has returned to supermarket shelves 27 years after they were axed. Opal Fruits, which were rebranded as Starburst in 1998, will now be available across major UK retailers. Sainsbury'sOpal Fruits will be returning to stores[/caption] The individually wrapped chewy squares will be up for grabs in Sainsbury’s, Tesco, and Morrisons stores for shoppers to enjoy a taste of nostalgia. The relaunch has sparked exciteme…
Shoppers go wild as retro favourite sweet from 80s returns to supermarkets
The OG is back in supermarkets (Picture: Getty; Shutterstock) A number of retro treats have returned to supermarket shelves over the last few months – from the 80s Tunis cake to chocolate bars discontinued in the 90s. And now another firm favourite is back and shoppers couldn’t be more excited to nab themselves a pack. If you were born before 1998, you might remember sweets called Opal Fruits – which today are better known by a very different na…
Opal Fruits back in stores for a limited time | Scottish Grocer & Convenience Retailer
Classic Opal Fruits returns as 90s nostalgia climbs Confectionery giant Mars Wrigley has brought back Opal Fruits for a limited time as the firm aims to drive sales with some 90s nostalgia. CONFECTIONERY giant Mars Wrigley has brought back the classic Opal Fruits in its original flavours for a limited-edition run, aiming to respond to the rising demand for more nostalgic options. This special launch will see the return of the original Strawberry…
Opal Fruits Set For Limited Return To UK Market
Mars Wrigley is bringing back Opal Fruits in its original flavours for a limited-edition run in response to the rising popularity of 90s nostalgia. The special launch will see the return of the original strawberry, lemon, orange, and lime flavours (more…) The post Opal Fruits Set For Limited Return To UK Market appeared first on KamCity.
Coverage Details
Bias Distribution
- 90% of the sources are Center
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage