US EditionShooting for the Sky: How AUBL and Under Armour Are Rewriting Asia’s Basketball Playbook
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Shooting for the Sky: How AUBL and Under Armour Are Rewriting Asia’s Basketball Playbook
As the Asian University Basketball League (AUBL) prepares to tip off its first-ever season, the league’s CEO says a landmark partnership with Under Armour is about more than just gear — it’s about building a platform for the next generation of basketball in Asia. “Under Armour is a very good supporter of college sports, and we are the first of its kind in Asia, who has tried to elevate the entire landscape of college basketball,” said Jintian Ja…
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