Shiprocket targets food aggregators with direct-ordering platform for restaurants

Shiprocket targets food aggregators with direct-ordering platform for restaurants

Shiprocket partners Punjabi Angithi and Bikkgane Biryani to boost direct food orders, encourage repeat purchases and help restaurants reduce aggregator costs.

Shiprocket Enters Food Delivery With fastrr Direct Ordering

Shiprocket has forayed into the **food delivery market** with its fastrr platform, in partnership with Vegorama Group, which runs Bikkgane Biryani and Punjabi Angithi. The direct-ordering concept is designed to help restaurants cut aggregator commissions.

Shiprocket aims for a slice of food delivery pie, with a direct-ordering play

India’s food delivery battle is entering a new phase. Shiprocket, the logistics and e-commerce enablement company, is taking aim at a costly pain point for restaurants: the commissions and promotional spending associated with third-party food delivery platforms.  Its entry into food commerce comes through Fastrr, a direct-ordering platform being tested with Delhi-NCR restaurant brands Punjabi […] The post Shiprocket aims for a slice of food deli…

fastrr by Shiprocket expands into food commerce with Punjabi Angithi and Bikkgane Biryani - Press Network of India

New Delhi : fastrr, the AI native commerce platform by Shiprocket, India’s leading AI-driven commerce enabler, today marked its expansion into the food commerce segment through partnerships with Vegorama Group, which operates Punjabi Angithi, and Bikkgane Biryani. The move marks fastrr’s entry into the restaurant and food delivery ecosystem, extending its direct-to-consumer commerce capabilities to […]

Shiprocket Enters Food Delivery With Direct-Ordering Model

Due to food-aggregator fees, taxes, discounts, and promotional costs potentially taking up to 40 percent of an order’s worth, Shiprocket is experimenting with a direct-ordering approach alongside two restaurant chains in Delhi-NCR, Punjabi Angithi an