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Shinsegae, Alibaba Sign MOU to Expand Global Sales of Korean Products

Summary by The Korea Times
Korean retailer Shinsegae Group signed an agreement with China's e-commerce giant Alibaba Group Holding on Monday to help expand overseas sales channels for competitive South Korean sellers. Under a memorandum of understanding (MOU), the two companies aim to introduce high-quality Korean products identified by Shinsegae to global markets through Alibaba's e-commerce platforms, with a goal of achieving more than 1 trillion won ($691 million) in a…

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[Digital Daily Reporter Yoo Chae-ri] Shinsegae Group and Alibaba International solidified their partnership on the 5th by signing a memorandum of understanding (MOU) in Beijing, China, to expand the reverse direct purchase market. The MOU signing took place at The Westin Beijing Financial Street Hotel as part of the Korea-China Business Forum hosted by the Korea Chamber of Commerce and Industry and the China Council for the Promotion of Internat…

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korean-vibe.com broke the news in on Monday, January 5, 2026.
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