‘Shin Chan,’ ‘Naruto’ on the Menu as India’s Sony YAY! Expands Anime Offerings, Eyes Original IP for Global Market

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Media Conglomerate: Penske Media Corporation

‘Shin Chan,’ ‘Naruto’ on the Menu as India’s Sony YAY! Expands Anime Offerings, Eyes Original IP for Global Market

Sony YAY!, the kids entertainment channel from Sony Pictures Networks India, is ramping up its anime content and developing original Indian IPs for international platforms as it looks to grow beyond traditional broadcasting. Launched in 2017, Sony YAY! has established itself as a top three player in India’s competitive kids’ television market. The channel’s strategy focuses on Indian content and popular anime titles to capture young audiences.…