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Shelton Powell of Cart Capital Reviews Calls for Greater Operational Discipline in eCommerce
Powell says eCommerce startups should build structure, with industry studies showing over 80% fail from operational and marketing problems.
Miami entrepreneur Shelton Powell is urging eCommerce startups to prioritize operational systems and accountability over shortcuts, warning that "you cannot scale chaos."
According to multiple industry studies, over 80% of eCommerce startups fail due to operational challenges and poor planning, while nearly 70% of small business owners report struggling with workload management.
Through Cart Capital, which manages operations for more than 150 brands, Powell advocates rigorous performance tracking, stating "Everything gets measured" to ensure long-term sustainability.
Powell advises entrepreneurs to stop chasing fast growth, noting that "most businesses do not fail because the opportunity was bad" but due to weak operational foundations.
Global eCommerce sales are projected to surpass $7 trillion by 2027, intensifying efficiency pressures as Powell encourages leaders to prioritize long-term sustainability over short-term appearances.