US EditionShein Launches Xcelerator Program, Partners with French Brand Pimkie
10 Articles
10 Articles
"Un Veritable Shame": the French Ready-to-Wear Strangle After the Agreement Between Pimkie and Shein
French clothing actors denounce the partnership announced by Shein and Pimkie, allowing the French brand to distribute its products on the Chinese platform.
The Chinese ready-to-wear giant, accused of being in particular at the origin of the collapse of the hexagonal textile industry by distorting competition, formed an alliance with the French brand on Tuesday 16 September.
China's fast-fashion platform, criticized for its impact on the French fashion sector, will sell Pimkie products online
Asian giant Shein announces a partnership with Pimkie. By the end of the year, the French brand's clothing will be offered on the Shein fast-fashion platform.
The Chinese platform signs a first strategic partnership, as part of a Shein Xcelerator program. Pimkie will sell exclusive models on Shein, cheaper than elsewhere.
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