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She Is the H&M Team's New Rider
Summary by Dagens Industri
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Who will take over when the Swedish superstars put the riding helmet on the shelf? H&M has hit the nail on the head when it comes to choosing the heir to the Swedish equestrian throne. Höllviken rider Nicole Holmén has been given a unique opportunity with the new sponsor.
·Malmö, Sweden
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Show jumper Nicole Holmén joins H&M's successful equestrian team, alongside Malin Baryard Johnsson and Peder Fredricson. "With her incredible talent and horsemanship, she felt perfect for us," says Charlotte Söderström, H&M heiress and driving force behind the clothing giant's equestrian venture.
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