US EditionShay Mitchell Addresses Backlash Over Skin Care Line for Kids
Shay Mitchell launched Rini with dermatologist-tested, hypoallergenic products to promote safe, fun self-care for kids amid debate over early exposure to beauty standards.
- On Wednesday, November 19, Shay Mitchell defended her kids' skincare line Rini on TODAY, saying she was surprised by the response but believes there should be a conversation about products for children.
- Shay Mitchell said she launched Rini because she couldn't find safe products for her daughters, inspired by sunburn relief and messy face paint at parties.
- Rini's products list ingredients like Vitamin E, tremella mushroom and beta‑glucan in dermatologist‑tested, hypoallergenic sheet and hydrogel face masks marketed for youth ages 4 and up.
- Thousands of commenters accused Mitchell of being 'tone deaf' in her Instagram announcement, while critics argued marketing skincare to children as young as 3 risks exposing them to harmful beauty standards.
- The move aligns with the 'Sephora Kids' trend and Gen Alpha skincare surge, where young creators and 'skinfluencers' thrive and TikTok hashtag #grwm has more than 20 million tutorials.
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17 Articles
Why the Internet Erupted After Shay Mitchell Released a Skincare Line for Kids
The actress released sheet masks for kids as young as 3 earlier this month, and parents had strong feelings. Shay Mitchell released a skincare brand called rini which features a line of sheet masks. Parents and experts were divided or whether or not it was helpful or harmful. The debate is a hot topic on social media, so that the point that controversy pushed Mitchell to defend the brand. Key TakeawaysWhen actress Shay Mitchell released her new …
The expanding world of child skincare
“Maybe in 20 years, every one-year-old will have a beauty routine,” said Ally Nelson, host of the “UnTrivial” wellness podcast. She was “joking, mostly”, said The New York Times. But, in the same week, social media went into meltdown when “Pretty Little Liars” actor Shay Mitchell launched Rini, a new skincare line for children aged three and up.‘Pernicious’ strategyThe Rini website features “pictures of poreless children” who looked 10 years old…
Shay Mitchell's kids skincare controversy explained: All about the backlash (and her recent response)
The actress admitted she was "surprised" by the negative response.Rini; TODAY with Jenna & Friends/YouTube A child models a Rini face mask; Shay Mitchell on 'Today with Jenna and Friends' on Nov. 19, 2025Key PointsShay Mitchell recently launched her kid-friendly skincare line, Rini.The brand drew significant backlash, with many accusing it of pressuring young children to focus on their appearance.Mitchell shared on TODAY With Jenna & Friends tha…
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