The markets are bearing bad news for Europe's leading luxury goods tycoon Bernard Arnault. Shareholders now value his LVMH less than Ralph Lauren, an American company that sells cheaper luxury goods. The trend suggests that European luxury brands will have to make difficult decisions about cutting prices in the future if they want to win back customers.
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The markets are bearing bad news for Europe's leading luxury goods tycoon Bernard Arnault. Shareholders now value his LVMH less than Ralph Lauren, an American company that sells cheaper luxury goods. The trend suggests that European luxury brands will have to make difficult decisions about cutting prices in the future if they want to win back customers.