Shitstorm After Advertising Video for Erdinger! Accusation of Violence Glorification

The Erdinger brewery is looking for new, young staff – and has now reaped an embarrassing shitstorm for a video on social media.

An advertising video from the traditional brewery causes trouble. The company expresses itself – and deletes the video. What it's about.

Erdinger Weißbräu boasts Bavarian joie de vivre and tradition. But a video clip now brings trouble to the brewery. After negative reactions, the clip on Instagram was removed.

To promote young talent, the Erdinger Weißbräu brewery publishes a video. However, there is criticism on the net. Activists speak of trivialisation of violence against women. The company reacts quickly and praises improvement.

The private brewery Erdinger wanted to recruit personnel – but what was funny was going backwards. Criticism in the social networks is clear: the fight for protection of violence has little room for jokes.

Zapft: The Erdinger Weißbräu brewery deletes an Instagram video after criticism, which advertises an open position in the company. The clip shows a young woman who holds four hands of tap, bottle-opener, beer-bottle and wood-hammer to the head and hints a blow when she does not praise enough about the brewery. Critics like -Safe Space Chemnitz- see in it a trivialization of violence against women. Erdinger says that one wanted to attract new sta…