Sephora Taps Lyft to Deliver Customers to Its Stores

Sephora taps Lyft to deliver customers to its stores

In a promotion that overlaps with Amazon's Prime Day, the ride-share company is giving out ride credits to bring shoppers to the beauty retailer’s locations.

Sephora doles out Lyft credits to transport shoppers to its stores

“Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping bonanza.

Sephora taps Lyft to deliver customers to its stores – RetailWit

In a promotion that overlaps with Amazon’s Prime Day, the ride-share company is giving out ride credits to bring shoppers to the beauty retailer’s locations.

Sephora teams up with Lyft to take on Prime Day

NEW YORK — As Amazon gears up for its annual Prime Day sales surge, Sephora is steering beauty lovers off their screens and into stores, literally. The prestige beauty retailer has launched its first-ever "Delivered to Beauty" campaign in partnership with Lyft Media, offering ride credits and exclusive in-store perks to shoppers in five major cities.Running concurrently with Amazon Prime Days, the initiative is Sephora’s bold move to reclaim the…