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Scottish craft beer brand Brewdog put up for sale
BrewDog, with 72 bars worldwide and 4% UK off-trade market share, seeks new investment after £37m loss and restructuring efforts in 2025, says spokesperson.
- Recently, BrewDog called in advisers and launched a formal sale process led by AlixPartners, who have begun sounding out potential suitors with a quick deadline for offers.
- Following repeated operating losses and venue closures, BrewDog faced a £23m operating loss in 2023, closed 10 bars in July 2025, and reported a cumulative £148 million decline with a £37 million loss last year.
- Founder James Watt remains a possible bidder amid the process, with about 1,400 employees and 72 bars worldwide at risk.
- BrewDog has reassured staff and customers that day-to-day activity is unchanged, with breweries, bars and venues continuing to operate as normal, and both the company and AlixPartners declined to comment.
- Market context shows faded flotation hopes and past private equity interest as insiders say a once-mooted £2bn valuation has evaporated and last month’s halt at the Elgin distillery refocuses BrewDog amid tough independent-brewer conditions.
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16 Articles
16 Articles
Evening StandardReposted by 
The Independent (US)
The Independent (US)Craft beer brewer BrewDog could be broken up as sale process begins
The beermaker has appointed consultants AlixPartners to oversee a sale process.
·London, United Kingdom
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Coverage Details
Total News Sources16
Leaning Left5Leaning Right3Center5Last UpdatedBias Distribution39% Left, 38% Center
Bias Distribution
- 39% of the sources lean Left, 38% of the sources are Center
39% Left
L 39%
C 38%
R 23%
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