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Amazon Prime Day Shoppers Warned over AI Scam Targeting Bargain Hunters

SCOTLAND, JUL 2 – Advice Direct Scotland reports a 1,000% rise in digital scams since 2021 with losses exceeding £860,000 amid AI-enhanced phishing, bogus refunds, and scam calls targeting shoppers.

  • Scots shoppers are warned about sophisticated AI-driven scams targeting bargain hunters during Amazon Prime Day from July 8 to July 11.
  • The warnings come in response to a tenfold rise in online scams over the past year, as people face increased economic challenges linked to rising living and energy costs.
  • Fraudsters impersonate Amazon by claiming costly orders like iPhones and trick people into downloading software granting remote access to devices.
  • Hazel Knowles from Advice Direct Scotland noted that while many are eager to find authentic Prime Day bargains, scammers are increasingly using AI technology to make their fraudulent approaches more convincing.
  • Authorities urge victims to report incidents using the free ScamWatch tool and advise never to grant remote access or share payment details by phone or email.
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Evening Standard broke the news in London, United Kingdom on Wednesday, July 2, 2025.
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