Scientists Build First Universal “Aroma Language” for Cannabis and Hemp

Corvallis researchers develop first-ever common language for cannabis, hemp aromas

Researchers have taken a significant step toward creating a standardized language for describing the aromas of cannabis and hemp.

Smell beats strength in predicting what cannabis people choose

Scientists created the first shared aroma language for cannabis, showing that smell not THC - predicts what people enjoy and choose to buy.

Scientists Build First Universal “Aroma Language” for Cannabis and Hemp

A new study proposes the beginnings of a shared language for cannabis aroma, uncovering distinct scent patterns and challenging assumptions about what truly drives them. Researchers have made notable progress toward developing a standardized language to describe the aromas found in cannabis and hemp. “Aroma plays a key role in how consumers judge cannabis quality, [...]

The changing face of cannabis

Once condemned and criminalized, cannabis is now being celebrated across industries, from skincare and art to high-end lounges and fashion. But for entrepreneur Tshepo Mokoena, founder of Northcliff Potaround, Johannesburg’s sophisticated cannabis boutique and social space, the plant’s resurgence represents more than a lifestyle trend. It is, he says, a story of redemption and recognition. “I remember the stigma,” Mokoena recalls. “People associ…

Corvallis researchers develop first-ever common language for cannabis, hemp aromas

Researchers have taken a significant step toward creating a standardized language for describing the aromas of cannabis and hemp.

Corvallis researchers develop first-ever common language for cannabis, hemp aromas

Researchers have taken a significant step toward creating a standardized language for describing the aromas of cannabis and hemp.