US EditionSchools use field logos, higher concession prices and more to pay for the new era in college sports
Universities are increasing fees and securing field logo deals to cover up to $20.5 million in player revenue sharing and rising scholarship costs, reshaping college sports funding.
- The University of South Carolina revealed a new partnership with a machinery company that will feature the sponsor’s branding prominently on the Gamecocks’ home football turf beginning next Sunday’s game against Virginia Tech.
- This opportunity arose after the NCAA lifted a decades-old restriction on field branding 14 months ago, opening a new financing stream amid rising college sports costs.
- Schools are using higher student fees, ticket surcharges like Tennessee's 10% 'talent fee,' concessions fees, and internal loans to cover growing athletic budgets and deficits.
- Michigan State faces a $27 million deficit partly due to player payments and scholarships, while billionaire David Booth donated $300 million to Michigan for stadium projects and income generation.
- These new revenue methods highlight the increasing financial pressures on college sports, suggesting schools must innovate funding to remain competitive and sustainable.
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Associated Press News+48 Reposted by 48 other sources
Schools use field logos, higher concession prices and more to pay for the new era in college sports
The University of South Carolina has announced a new sponsorship deal that will feature a machinery company's logo on its football field.
·United States
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Total News Sources75
Leaning Left19Leaning Right2Center44Last UpdatedBias Distribution68% Center
Bias Distribution
- 68% of the sources are Center
68% Center
L 29%
C 68%
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