US EditionRoku Gets Frugal with the Content and Price of Its New Streaming Service
UNITED STATES, AUG 5 – Howdy offers nearly 10,000 hours of ad-free content from major studios at $2.99 monthly, aiming to attract budget-conscious viewers amid rising streaming prices.
- Roku announced on Tuesday the launch of Howdy, an ad-free subscription streaming service costing $2.99 per month, available in the U.S.
- Roku developed Howdy to address growing consumer demand for affordable, ad-free content amid rising prices of other streaming services.
- Howdy provides close to 10,000 hours of movies and TV shows sourced from partners such as Warner Bros., Lionsgate, FilmRise, and Roku Originals.
- Roku founder Anthony Wood described Howdy as a commercial-free service intended to enhance, rather than rival, high-end streaming options, with plans to expand its reach across Roku’s 90 million households.
- Howdy’s launch suggests Roku is expanding from ad-supported to subscription models, leveraging its platform reach while facing questions about consumer adoption.
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Roku has unveiled a new streaming service that’s cheaper than Netflix, Disney+, and more – here’s everything we know so far about Howdy
Love Roku but can’t stand ads? The streaming service says its new platform Howdy costs "less than a cup of coffee" but won’t compete with Netflix.
·United Kingdom
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Roku’s new streaming service, Howdy, looks like McDonald’s. Here’s why it’s genius
Roku just launched a brand new subscription service, and it looks nothing like the streamers you’re used to. Howdy, which was unveiled on August 5, is an ad-free subscription service for viewers on a budget. Whereas an ad-free subscription to popular options like Netflix and Hulu would cost $17.99 per month, Howdy is just $2.99 per month—the trade-off being that it comes with a smaller library of available content. In an interview with USA Today…
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Total News Sources28
Leaning Left12Leaning Right1Center8Last UpdatedBias Distribution57% Left
Bias Distribution
- 57% of the sources lean Left
57% Left
L 57%
C 38%
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